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Family-owned and operated business, recognized as much for its focus on California manufacturing and classic designs as its commitment to strong females everywhere.
Twenty-five years ago, our founders, Dick and Patty Cantrell launched Hard Tail, a pioneering lifestyle and active-wear line celebrating female athleticism. At its core: a girls-can-do-anything philosophy, inspired by the couple's three daughters. Dick and Patty's vision was to not only create an innovative brand rooted in relaxed California living, but also one that would motivate young women to defy stereotypes, break barriers, and achieve their dreams.
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